From Bounce Rates to Branding: The Top Reasons Why Companies Redesign Their Websites

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In the United States, website redesigns have been on the rise in the past 12 months. According to WebFX, the cost of a website redesign can range from $3,000 to $65,000[1]. Gartner reported that 71% of marketing leaders reported that they redesign their websites every one-to-three years[2]. Additionally, IMPACT found that a full website redesign takes three to six months on average[3].

When comparing the past 12 months to the same period last year, there has been an increase in the number of website redesigns. According to HubSpot, 57% of 6,000+ companies surveyed planned to redesign their website this year[4]. This is a significant increase from the 18-24 month timeline reported in the last survey[5].

In addition, Hotjar reported that website redesigns tend to boost revenue, lower bounce rates, and improve user experience[6]. ColorWhistle also recommends that website redesigns include a projection of website traffic for the next 12 to 24 months[7]. Furthermore, suggests that website redesigns should include split testing and running the new design alongside the old one[8].

Overall, website redesign services have been on the rise in the United States in the past 12 months. Companies are investing more in website redesigns due to the potential benefits, such as increased revenue, lower bounce rates, and improved user experience.