Website redesign process
A useful process keeps the redesign from becoming a visual exercise. The work moves from inventory to structure, then design, build, launch, and measurement.
What the review covers.
The website redesign process review connects the current site to the new structure before design decisions get locked in.
- Map the existing site
- Plan the new structure
- Design the buying path
- Build, redirect, launch, and track
Map the existing site
Map the existing site is defined before layout work starts, then checked against the live page at launch.
Plan the new structure
Plan the new structure gets a clear owner in the rebuild so it does not become a last-minute launch item.
Design the buying path
Design the buying path is reviewed against the current site before the new version is built.
Build, redirect, launch,
Redirects are mapped during planning so the launch does not depend on last-minute guesses about old URLs.
What gets improved.
Map the existing site
Useful URLs, content, and search signals are documented before the rebuild changes the site structure.
Plan the new structure
Plan the new structure gets a clear owner in the rebuild so it does not become a last-minute launch item.
Design the buying path
Design the buying path is reviewed against the current site before the new version is built.
Build, redirect, launch, and track
Redirects are mapped during planning so the launch does not depend on last-minute guesses about old URLs.
A redesign process that keeps the important parts in order.
Review the current site
URLs, content, search data, forms, and major pages are reviewed before changes are made.
Map the new structure
The new sitemap, navigation, and internal links are planned around the page purpose.
Rewrite the important pages
High-value pages get clearer headings, better section order, and stronger contact paths.
Design the lead path
The visual system supports the buyer path instead of decorating around it.
Build and test
Forms, mobile behavior, redirects, analytics, and page speed are checked before launch.
Launch and monitor
The sitemap is submitted, priority URLs are inspected, and early search behavior is watched.
Related WebsiteRedesign.com pages.
Tell us about the site you want to rebuild.
Send the current URL and what the next version needs to support. The first review looks at structure, SEO risk, content, forms, and launch details.