Website redesign questions
The right questions keep the redesign from starting in the wrong place.
What the review covers.
The website redesign questions review connects the current site to the new structure before design decisions get locked in.
- What pages currently get traffic?
- What pages generate leads?
- What content is outdated?
- What does the new site need to support?
What pages get traffic?
Traffic pages need to be identified before changes are made. Strong URLs can be kept, improved, or redirected carefully instead of being replaced by accident.
What pages generate leads?
Lead-producing pages should shape the new structure. Their forms, CTAs, internal links, and proof sections need to carry over or improve.
What content is outdated?
Ask which existing pages still help buyers. Those pages may need a better structure rather than a full rewrite.
What should the new site support?
The answer sets priorities for page structure, content, forms, integrations, and launch checks. A redesign for a new market is different from one built around conversion cleanup.
What gets improved.
What pages currently get traffic?
Traffic pages need to be identified before changes are made. Strong URLs can be kept, improved, or redirected carefully instead of being replaced by accident.
What pages generate leads?
Lead-producing pages should shape the new structure. Their forms, CTAs, internal links, and proof sections need to carry over or improve.
What content is outdated?
Ask which existing pages still help buyers. Those pages may need a better structure rather than a full rewrite.
What does the new site need to support?
The answer sets priorities for page structure, content, forms, integrations, and launch checks. A redesign for a new market is different from one built around conversion cleanup.
Tell us about the site you want to rebuild.
Send the current URL and what the next version needs to support. The first review looks at structure, SEO risk, content, forms, and launch details.