Website redesign RFP template
A useful RFP explains the business problem and the current site. It does not need to prescribe every design decision.
What the review covers.
The website redesign rfp template review connects the current site to the new structure before design decisions get locked in.
- Current website and goals
- Required pages and integrations
- SEO and redirect requirements
- Timeline, review process, and decision criteria
Current site and goals
The RFP should explain what exists now, what needs to improve, and what must be protected during launch.
Required pages and integrations
Page count, forms, integrations, tracking, and content responsibilities should be named directly so proposals are comparable.
SEO and redirect requirements
The RFP should require a redirect map that connects every retired URL to a relevant replacement page.
Decision criteria
Decision criteria should tell vendors how the work will be judged: launch risk, content quality, SEO protection, speed, support, and fit.
What gets improved.
Current website and goals
The RFP should make expectations clear enough for accurate scope, not just invite generic agency responses.
Required pages and integrations
Page count, forms, integrations, tracking, and content responsibilities should be named directly so proposals are comparable.
SEO and redirect requirements
The RFP should require a redirect map that connects every retired URL to a relevant replacement page.
Timeline, review process, and decision criteria
The schedule is built around decisions that must happen in order: content, design, development, QA, redirects, and launch.
Tell us about the site you want to rebuild.
Send the current URL and what the next version needs to support. The first review looks at structure, SEO risk, content, forms, and launch details.