Website redesign vs website refresh
A refresh changes the surface. A redesign changes the structure, content, SEO plan, and conversion path.
What the review covers.
The website redesign vs website refresh review connects the current site to the new structure before design decisions get locked in.
- Use a refresh for minor visual updates
- Use a redesign for structure problems
- Review SEO risk before either
- Scope the work by business impact
Refresh: cosmetic changes
A refresh is the lighter path when the site structure still works and the main need is visual cleanup, tighter spacing, updated imagery, or small copy changes.
Redesign: structural changes
A redesign fits when the navigation, page hierarchy, SEO map, or conversion path needs to be rebuilt instead of repainted.
Review SEO risk before either
Ranking pages, redirects, metadata, and content changes are reviewed before scope is approved.
Scope by business impact
The scope should follow the commercial risk and upside: which pages influence leads, rankings, credibility, and sales conversations.
What gets improved.
Use a refresh for minor visual updates
A refresh is the lighter path when the site structure still works and the main need is visual cleanup, tighter spacing, updated imagery, or small copy changes.
Use a redesign for structure problems
A redesign fits when the navigation, page hierarchy, SEO map, or conversion path needs to be rebuilt instead of repainted.
Review SEO risk before either
Ranking pages, redirects, metadata, and content changes are reviewed before scope is approved.
Scope the work by business impact
The scope should follow the commercial risk and upside: which pages influence leads, rankings, credibility, and sales conversations.
Tell us about the site you want to rebuild.
Send the current URL and what the next version needs to support. The first review looks at structure, SEO risk, content, forms, and launch details.