B2B website redesign
B2B websites need to support a longer decision. The redesign should clarify the offer, the buyer fit, proof, process, and next step.
What the review covers.
The b2b website redesign review connects the current site to the new structure before design decisions get locked in.
- Service hierarchy
- Proof and trust sections
- Lead forms and RFQ paths
- Industry-specific internal links
Service hierarchy
Services are organized around how buyers compare the company, not around an internal list of offerings.
Proof and trust sections
Attorney bios, credentials, reviews, and consultation expectations are placed where they support confidence before contact.
Lead forms and RFQ paths
RFQ, emergency, and quote paths are separated from general contact so urgent buyers can act quickly.
Industry-specific internal links
Internal links are planned around real page relationships, not repeated keyword anchors or footer clutter.
What gets improved.
Service hierarchy
Services are organized around how buyers compare the company, not around an internal list of offerings.
Proof and trust sections
Attorney bios, credentials, reviews, and consultation expectations are placed where they support confidence before contact.
Lead forms and RFQ paths
RFQ, emergency, and quote paths are separated from general contact so urgent buyers can act quickly.
Industry-specific internal links
Internal links are planned around real page relationships, not repeated keyword anchors or footer clutter.
Tell us about the site you want to rebuild.
Send the current URL and what the next version needs to support. The first review looks at structure, SEO risk, content, forms, and launch details.