Needs to know if the school fits.
Programs, outcomes, community, cost, and admissions path shape the decision.
Education website redesign
Rebuild for every audience the school actually serves.
Education websites serve several audiences at once: students, parents, faculty, staff, donors, and alumni. The redesign rebuilds the homepage as an audience router and gives each audience real depth where it matters.
OfferSpecific programs, outcomes, fit, and audience paths.
ProofOutcomes data, alumni, accreditation, and faculty depth where available.
PathApply, visit, inquire, and give paths separated.
Follow-upAdmissions follow-up, visit confirmation, and financial-aid path.
Buyer map
Four readers. One school decision.
The template routes major school audiences to the information they need without forcing one homepage to explain everything.
Looks through a different lens.
Safety, cost, support, outcomes, and communication need clear answers.
Needs internal and department paths.
HR, departments, tools, news, and governance links should be findable.
Needs connection and trust.
Giving, alumni stories, events, outcomes, and institutional priorities matter.
What changes
Where education sites lose the audience.
The redesign starts where different audiences collide: course-list program pages, vague admissions paths, no parent route, and faculty hidden from the decision.
01
Program pages list courses, not outcomes.
A course list does not explain why the program matters. The redesign leads with outcomes, faculty, fit, and the path to apply.
02
Admissions and inquiry paths are vague.
Apply and request-info CTAs need context. The redesign separates explore, visit, apply, and accept paths.
03
Parents do not have their own path.
Parents often ask different questions than students. The redesign gives them cost, safety, support, and outcome context.
04
Faculty is invisible.
Students and parents want to know who teaches. The redesign brings faculty into program pages with real backgrounds.
Page system
An education site needs more than a program catalog.
The page system should support program discovery, admissions, audience routing, and community trust.
The outcome pages.
Each program explains outcomes, faculty, admissions path, and fit.
The action pages.
Apply, visit, financial aid, deadlines, and accepted-student next steps.
The routing pages.
Parents, students, faculty, staff, alumni, and donors get separate surfaces where needed.
The trust pages.
Campus life, alumni, news, events, departments, and institutional story.
The work
What the redesign has to make visible.
01
Program outcomes
Graduate outcomes, placements, alumni paths, or other verified results where available.
02
Faculty depth
Faculty backgrounds, approach, departments, and program connection.
03
Cost and aid context
Tuition, aid, scholarships, deadlines, and financial-aid expectations where approved.
04
Path from interest to application
Explore, visit, inquire, apply, accept, and prepare paths should be clear.
Before and after
The redesign changes the school decision.
The site should help each audience find the right next step without confusion.
Before
- Program pages lead with course lists.
- Apply and inquire CTAs lack context.
- Parents have no dedicated path.
- Faculty sits on a separate directory.
After
- Program pages lead with outcomes and faculty.
- The funnel moves from explore to visit to apply.
- Parents get a page for their questions.
- Faculty connects to the programs they teach.
Common questions
Frequently asked questions.
Can we integrate with our SIS or admissions system?
Short answer: Where the system supports it, yes. The redesign can connect to admissions, inquiry, or student systems already in use.
Should we have separate sites for different audiences?
Short answer: Sometimes. Large institutions may need sub-sites; smaller schools can often use one strong audience-routed site.
How do we handle parents vs. students?
Short answer: Give each audience its own path. Parents and students often need different answers.
What about accreditation and outcomes data?
Short answer: Surface approved accreditation and outcomes clearly. They are major trust signals for education audiences.
Will the redesign protect program-page rankings?
Short answer: The migration is planned to reduce ranking risk. Program pages with search value should be mapped carefully.
Ready to make every audience path clearer?
Send the current education site and the program, admissions, or audience path that needs attention. The hero form is the fastest path in.