What a website redesign actually costs.
The short answer: Website redesigns at WebsiteRedesign.com run $5,000 and up. The final number depends on the work the site actually needs. A small visual refresh, a content-led rebuild, and a search-sensitive redesign each involve different work. The estimate should account for every part of it.
Five drivers, one estimate.
Every project gets a written estimate before any work starts. Five things shape the number:
- Page count and content depth
- SEO sensitivity and migration risk
- Integrations, forms, and platform complexity
- Custom design vs. existing system reuse
- Whether business development continues after launch
The proposal breaks each one out so the number ties back to specific work — not a round figure with no anchor.
Five things that change the scope.
Page count and content depth
A 12-page site rebuilt around the same content costs less than a 40-page site that needs every page rewritten. Total page count matters less than how much of the content needs new copy, new proof, or new structure.
SEO protection
A site with no organic traffic and no rankings to protect is a simpler project. A site with hundreds of indexed pages, branded keywords, and authority signals to preserve is more sensitive — and the migration work that protects search value is real engineering, not a checkbox.
Integrations and forms
A static brochure site is one budget. The same site with CRM, payment, booking, gated content, marketing automation, and analytics tracking is another. Every integration adds scope on three fronts: build time, testing time, and post-launch monitoring.
Custom design vs. system reuse
Building on top of an existing design system, brand kit, or component library is faster than designing every section from scratch. The redesigns that take longest are the ones that decide brand, design system, and copy direction at the same time.
Whether business development continues after launch
The redesign price covers the launch. Ongoing improvement is a separate, month-to-month engagement. Some clients only need the rebuild. Some teams get more value from a few months of post-launch optimization before stepping down.
Every estimate breaks down the same way.
A useful redesign estimate is tied to the work the site actually needs. Below is the standard breakdown — every line item is sized for your specific scope, and every line item is optional based on what is already in good shape.
Strategy and review
Goal-setting, current-site audit, search data review, lead-path mapping, competitor scan
Information architecture
New sitemap, navigation, internal linking plan, URL strategy
Content rewrite
Headlines, service pages, proof, case studies, FAQ, copy decks
SEO migration
Page-by-page redirect plan, metadata mapping, schema, post-launch Search Console setup
Design system
Visual language, typography, color, component library, responsive behavior
Build
Front-end implementation, CMS integration, form handling, analytics
Pre-launch QA
Mobile, accessibility, page speed, redirect testing, form testing
Launch and monitoring
Sitemap submission, priority URL inspection, 30-day post-launch watch
Business development (optional)
Monthly cycle of observation, hypothesis, test, measurement
The proposal you receive will name each line item, what is in scope, and what is out of scope. Nothing is hidden behind a single round number.
Redesign cost vs. business development cost.
Many agencies quote a single redesign number and disappear at launch. We quote two numbers because that reflects how the work actually unfolds.
Card 01 — Redesign engagement
A one-time project covering strategy, content, design, build, SEO migration, launch. $5,000 and up.
Launch in 30–60 days.
Card 02 — Business development engagement
A separate, month-to-month engagement that starts after launch. Monthly cycle of observation, hypothesis, test, measurement. Pricing depends on scope and frequency. Month-to-month, no annual commitment.
Some clients engage for the redesign alone. Others continue with business development after launch.
Either path works — the redesign engagement stands on its own.
Frequently asked questions.
Do you charge a flat fee or hourly?
Short answer: Flat fee per engagement. The proposal names each line item and the deliverable for each. Hourly rates introduce uncertainty for both sides and are the wrong model for a project with a defined scope.
What is the cheapest redesign you will take on?
Short answer: $5,000. That covers a focused redesign — a single landing page, a homepage refresh, or a small site of 5 to 10 pages. Below that price the scope collapses past the point where the work serves the business.
What changes the cost of a redesign?
Short answer: Page count, content depth, SEO sensitivity, integrations, custom design work, and post-launch monitoring. Two redesigns can both look like "rebuild the website" and have completely different scopes once the audit is finished. See the five things that change the scope.
Is the post-launch business development engagement required?
Short answer: No. Some clients only need the rebuild. The business development engagement is a separate, optional, month-to-month commitment. The redesign engagement is complete on its own.
Do you ever do free pitches or free designs?
Short answer: The proposal is detailed and free. The work has a price. Free design pitches tax every paying client and the team behind every project — the proposal is detailed enough to make a decision from.
Keep exploring.
Tell us about the site and the scope you have in mind.
Send the URL, what the next version needs to do, and the rough scope you are working with. We will be in touch to schedule a call.