Start the conversation.
This is the path into a website redesign engagement at WebsiteRedesign.com. Send the URL, what changed in the business, and what the next version of the site needs to do. We'll be in touch to schedule a call. The conversation decides whether a redesign is the right move and what the right scope looks like.
Four steps to the right conversation.
We review the current site
The first pass looks at what exists now: major pages, structure, service language, forms, visible proof, and search-sensitive areas. We come to the call with specific notes, not generic questions.
We identify the right scope
A focused landing-page rebuild, a full redesign, a content-only refresh, or a different next step entirely. The goal of the first conversation is to understand which one fits — and to be honest if a redesign isn't actually the answer.
We talk through the next version
A call to walk through what the audit showed, what we'd recommend, and where the real decisions live. The call is consultative — we'd rather find out a project isn't a fit early than discover it three weeks in.
We outline the scope
If the project fits, you get a written proposal. Pages, technical work, content scope, SEO migration, launch plan, and post-launch options — each as a line item with a deliverable. Pricing and scales with scope.
Six common reasons people start the conversation.
The site no longer matches the business
The company grew, the services changed, the buyers shifted, and the website still describes an earlier version of all of it. The most common reason for a redesign — and usually the right one.
Inquiries dropped after a previous redesign
A recent redesign cratered conversion, rankings, or both. Recovery work is a real subset of what we do. We audit what changed, what got dropped, and what's salvageable before scoping the rebuild.
The team has outgrown the founder-led version
A new partner, a new department, a new service line, or a fundraise — and the site still reads like a solo founder's project. The next version needs to reflect a company, not a person.
A platform migration is forcing a redesign
Moving from WordPress to Webflow, custom HTML to a CMS, Squarespace to anything else. The right time to redesign is during the migration, not after.
The team is making decisions on a vibe
The site feels off but nobody can quite say why. We can. The audit produces specific evidence — pages, copy, structure, proof — so the redesign decisions land on data, not taste.
A growth goal needs site support
More qualified leads, faster sales cycle, better client mix, a specific revenue target — the site needs to do work it currently isn't. We set the goal at kickoff and build everything around it.
What you get in the first conversation.
The first review, the call, and the written scope-and-pricing proposal are all free. The redesign itself is
What's in the proposal:
- Site audit summary: what's working, what isn't, what the data shows
- Recommended scope: pages, content, SEO migration, design, build, launch
- Timeline: weeks, phase boundaries, decision points
- Pricing: line-item breakdown, not a single round number
- Optional post-launch business development scope
The proposal is detailed enough that you can make a decision from it — and detailed enough that another agency could quote against it if you wanted a second opinion.
Frequently asked questions.
Is the first call free?
Short answer: Yes. The first review, the call, and the written proposal are all free. The redesign work itself
How fast do you reply?
Short answer: We get back to every inbound message and schedule the call from there.
Do we need to know the scope before we reach out?
Short answer: No. Half of what the first conversation does is figure out the right scope. A rough sense of the goal is more useful than a defined scope.
Will you talk us out of a redesign if one isn't right?
Short answer: Yes. If a refresh, a copy-only engagement, or doing nothing is the right answer, we'll say so. Many agencies optimize for closing every conversation. We optimize for taking on work that fits.
What if we're comparing agencies?
Short answer: Comparing is healthy. The proposal we send is detailed enough to quote against and includes line items most agencies leave vague. We'd rather lose a fit-mismatch deal than win a project that ends in a redo.
What happens after submission
You'll get a confirmation reply, and we'll set up a call from there. Before the call, we'll review the site and come prepared with specific notes. After the call, you'll get a written proposal.