Has a project and is choosing a firm.
Project type, process, portfolio depth, and principal credibility matter.
Architecture firm website redesign
Rebuild for the client choosing a long-term design partner.
Architecture is a long-cycle relationship. The website has to communicate philosophy, demonstrate range, surface the principals, and earn the inquiry from clients comparing firms. The redesign rebuilds the portfolio, the team, and the path to the first project conversation.
OfferDesign philosophy and project type clear in plain language.
ProofProject portfolio, principal bios, awards, and press where available.
PathNew project, RFQ, press, and career paths separated.
Follow-upProject intake, scoping conversation, and first-meeting expectations.
Buyer map
Four readers. One project decision.
The template gives owners, partners, civic teams, and press clear ways to understand the work.
Looks for design partners.
Capabilities, project types, collaboration style, and scope fit help evaluation.
Selects firms for public or institutional work.
Relevant work, team, awards, process, and qualifications need to be clear.
Researches the firm.
Project narratives, credits, photography rights, awards, and contact path matter.
What changes
Where architecture firm sites lose the client.
The redesign starts where the body of work is hard to understand: portfolio grids without narrative, vague philosophy, invisible principals, and buried recognition.
01
The portfolio reads as a catalog, not a body of work.
Project after project without a through-line is hard to evaluate. The redesign organizes the portfolio so visitors can see what the firm believes and refines.
02
Design philosophy is decorative.
Broad design language can sound interchangeable. The redesign rewrites the approach in specific, opinionated terms.
03
Principals are hard to find.
Clients hire people as much as firms. The redesign brings principals forward with real backgrounds and project connections.
04
Awards and press are hidden.
Recognition can be one of the strongest credibility signals available. The redesign surfaces awards, publications, and client-approved proof.
Page system
An architecture firm site needs more than a project grid.
The page system should connect portfolio, philosophy, studio credibility, and inquiry path.
The portfolio pages.
Project categories, narratives, credits, photography, and through-line.
The philosophy pages.
Specific design principles, process, constraints, and what the firm will not do.
The credibility pages.
Principals, team, awards, recognition, press, and firm story.
The project path.
How project conversations start, what to send, and what happens next.
The work
What the redesign has to make visible.
01
The body of work
Projects organized to show the firm perspective, range, and repeated strengths.
02
The principals
People who lead the work, their backgrounds, and projects they shaped.
03
The design approach
Specific, opinionated language that explains how the firm thinks.
04
Recognition earned
Awards, press, named clients, and case study proof where approved.
Before and after
The redesign changes the project inquiry.
The site should help a prospective client understand both the work and the people behind it.
Before
- Project grid shows thumbnails and names.
- Approach copy is broad and decorative.
- Principals sit on a separate team page.
- Awards live in a small sidebar.
After
- Project pages include photography, narrative, credits, and context.
- Approach pages explain a real point of view.
- Principals connect to the work they led.
- Awards and press support the portfolio.
Common questions
Frequently asked questions.
Should we publish unbuilt projects?
Short answer: Yes, with client permission and clear labeling. Unbuilt work can show range and process.
How do we handle photography rights?
Short answer: Photography credit and licensing should be verified for every project before publishing.
What about residential vs. commercial vs. institutional work?
Short answer: Most firms benefit from portfolio categories that match how clients evaluate work.
Should we list every project?
Short answer: Usually no. Curated projects with depth often work harder than a large grid of thin pages.
How does the redesign protect existing press and awards SEO?
Short answer: The migration is planned to protect URLs and metadata for pages with links, coverage, or search value.
Ready to make the portfolio work harder?
Send the current architecture firm site and the portfolio, studio, or inquiry path that needs more clarity. The hero form is the fastest path in.